Planning: Ideology in Our Video

The following question has been put forward: What messages and values are you pushing at your audience?


One of the first things that comes to mind is pro-rebellion. From the results collected in our questionnaire, most of the people we asked prefer a performance-based video - which is our main focus point - but the people who prefer a narrative remarked upon how their preference included weapons and all-round destruction to be included, which we have - but in a less controversial way: there is destruction, but no weapons as such. We have recorded our video in an abandoned area and destroyed objects during the filming process, thereby linking to this ideology.

Aimed at males in their late teens and above, they need to relate to this ideology. I.e; thinking for themselves, defying authority, doing what they want, etc. This is reflected in our video, for example the destruction that we included with fire, etc.

--Chris and Meg